The Marketing Certifications YOU Should Have

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1. Google AdWords

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

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2. Google Analytics

The Google Analytics IQ exam is designed to test your knowledge of digital analytics best practices and the Google Analytics platform. Passing the exam is required to earn a Google Analytics IQ certificate.

To access the exam — which is free — you’ll need to sign up for Partners.

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3. Hootsuite

This online exam is based on Hootsuite’s free online Platform Training courseware—a series of 45 video tutorials covering everything from engaging with prospects to running effective social media campaigns and contests, using Hootsuite.

If you’re new to Hootsuite, the platform training course is a great way to quickly level up before taking the certification exam. Already a Hootsuite expert? You can take the exam right away to prove your expertise.

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4. Hubspot Inbound

The Inbound Certification course is a free marketing training course that covers the fundamentals of the inbound methodology.

You’ll learn how SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy.

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5. Hubspot Email

2.4 million emails are sent every second worldwide, but most of them are never opened. This advanced email marketing training course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics and optimization come together to create an email marketing strategy that grows your business, and your career.

 

6. Hubspot Content Marketing

You might be wondering, “Isn’t content marketing the same as inbound marketing?” The short answer is no, and in this course, you’ll learn why.

This course will teach you how to build scalable, repeatable processes for creating and promoting content that converts into leads and new customers. If you’re creating content or managing content creators – this course will give you expert tactics for efficiently building your content library, and extracting more value from every content asset you create.

 

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